The key to understanding real (rather than perceived) goals of any technological project is to understand the people served by that technology. Today, we talk with Alok Sharma, a founding partner of the technology project management consultancy firm Sharma Analytics. Alok gives us a deep insight into his tripartite approach to rationalizing, selecting, planning, and managing technology in small to mid-sized organizations. After discussing the three key elements of his analytical approach -- people, processes, and data -- he explains why understanding people takes precedence over the two other components if a project is to succeed. When you finish listening to this episode, check out Alok’s video blog which gives many insights to managers on how they should think about technology in their organizations.