Ever heard of a little app called Mint.com? Poornima Vijayashanker was the founding engineer and convinced her boss that the name he picked wouldn't get the market share he was looking for. After she successfully grew Mint, she exited after it was acquired by Intuit. Poornima is the Founder of Femgineer and now mentors other developers and founders on how to build better software. In this episode, we chat with her about the importance of selling your ideas so that they can grow. You can find her on Twitter at @poornima and on Femgineer.com.